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A daily editorial brief
The reading list for Generative Engine Optimization.
Search is being rewritten by ChatGPT, Perplexity, Google AI Overviews and the rest. Get Optimised quietly reads the GEO, AEO and LLM‑SEO web every hour and hands you a small, hand‑curated brief — the things actually worth your time.
Monday · 8:42 AM
Morning brief
Three reads to start the day. A fourth from the vault.
7DAY STREAK
3 PICKS · 14 MIN TOTAL
No. 02
Anthropic on retrieval: how Claude picks an answer source.
No. 03
Six months building for Perplexity — a quiet field report.
What's inside
A small, opinionated feed — not another aggregator.
01
Curated, not crawled-and-dumped
An always-on crawler watches a hand-picked list of GEO publishers, research labs and indie practitioners, then keeps only the pieces that read like real analysis.
02
Save, queue, take notes
Bookmark for later, build a reading queue, vote pieces up or down, jot private notes, group by collection. Your state syncs across phone and desktop.
03
Mobile‑first, installable
Designed for phones first. Add it to your home screen and it behaves like a calm, offline‑aware app — no notification noise, no ads, no tracking pixels.
GEO tactics
AI Overviews
Perplexity
ChatGPT search
LLM SEO
Answer Engine Optimization
Schema & structured data
Crawl & indexing
Case studies
Original research
The web is splitting into two: pages humans read, and pages AI reads on their behalf. Get Optimised is the reading list for the people figuring out how to be found in the second one.
— the editor's note
How it works
Quietly in the background. You just open the reader.
STEP 01
We watch the GEO web
A long‑running crawler polls feeds, sitemaps and sources every few minutes — research blogs, vendor announcements, indie practitioners.
STEP 02
We score & categorise
Each piece gets a relevance score and a category — tactic, case study, research, news, tool review. Vendor pitches and recap fluff get filtered out.
STEP 03
You read the brief
Open the reader, see what's new, save what's worth saving. Sign in with Google to keep your reading state across devices.
Stop scrolling SEO Twitter. Read the brief instead.
Free while we're in beta. No ads. No newsletter spam. Just a quieter way to keep up with the corner of the web that's redefining how anyone gets found.
Open the reader →